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2007 P.R.I.S.M. Panel Discussion



2007 P.R.I.S.M. panel discussion with (l to r) Peter Hoyt, executive director of the In-Store Marketing Institute, Steve Bratspies, senior vice president of marketing for Wal-Mart Stores Inc., Sandy Douglas, president of Coca-Cola North America, Renetta McCann, chief executive officer of Starcom Mediavest Group, Bob McDonald, chief operating officer of Procter & Gamble, and David Calhoun, chief executive officer, The Nielsen Company.

Published: October 2007

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