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P.R.I.S.M. Project News

Shopper Traffic in Supermarkets and Drugstores

Excerpts from an exclusive study on supermarket and drugstore traffic based on data from the landmark P.R.I.S.M. project

P.R.I.S.M. Data Released in Exclusive Report

The In-Store Marketing Institute, in partnership with The Nielsen Company, is pleased to offer a groundbreaking study based on shopping-behavior data gathered through the Pioneering Research for an In-Store Metric project.
  • No Promises Broken with P.R.I.S.M.
  • Nielsen 'Suspends' P.R.I.S.M. Project
  • P.R.I.S.M. to Roll Out Without Walmart
  • Analyzing Preliminary P.R.I.S.M. Data
  • P&G's Lafley: 'P.R.I.S.M. Will Transform'
  • P.R.I.S.M.'s Promise Approaching Reality
  • P.R.I.S.M. Panel Discussion Video
  • P.R.I.S.M. Update: Phase II Begins
  • Nielsen Becomes the Standards Bearer
  • P.R.I.S.M. Update: Nielsen Named as Syndicator
  • Consortium Announces Pilot Study Findings
  • The P.R.I.S.M. Project: Measuring In-Store Reach

More P.R.I.S.M. Articles

Institute Update

Symposia Kick Off Expo

Two collaborative symposia will kick off the Shopper Marketing Expo on Tuesday, Oct. 5 at Navy Pier in Chicago.
  • In-Store Marketing Summit Makes Call for 2011 Speakers

More Institute News

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