P.R.I.S.M. Project News

- No Promises Broken with P.R.I.S.M.
- Nielsen 'Suspends' P.R.I.S.M. Project
- P.R.I.S.M. to Roll Out Without Walmart
- Analyzing Preliminary P.R.I.S.M. Data
- P&G's Lafley: 'P.R.I.S.M. Will Transform'
- P.R.I.S.M.'s Promise Approaching Reality
- P.R.I.S.M. Panel Discussion Video
- P.R.I.S.M. Update: Phase II Begins
- Nielsen Becomes the Standards Bearer
- P.R.I.S.M. Update: Nielsen Named as Syndicator
- Consortium Announces Pilot Study Findings
- The P.R.I.S.M. Project: Measuring In-Store Reach
More P.R.I.S.M. Articles


