In September 2007, the Institute published an article entitled "P.R.I.S.M.'s Promise Approaching Reality," which examined the role that in-store audience measurement metrics would have on establishing the store as a vital marketing medium.

Now that Walmart has reverted back to its historic strategy of data isolation by dropping out of the P.R.I.S.M. project, and The Nielsen Company has shelved plans to launch a syndicated service "indefinitely," it would appear that the headline's optimism has been unfulfilled.

But whatever the future "reality" of a syndicated service delivering store traffic estimates and other data, P.R.I.S.M.'s "promise" has already been achieved. ...More

Jan. 23 - The Nielsen Company confirmed today that it has suspended plans to launch a syndicated data service based on the P.R.I.S.M. initiative.