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Retailers Take the Stage at Expo

The In-Store Marketing Expo has "expanded" over the years, but prior enhancements pale in comparison to this year's show in Las Vegas. There are now more than 40 seminars -- up from 22 in 2007, four new long-format symposia, six special exhibitor pavilions on the show floor and several networking events.

Deciding which events to attend can be daunting. We recommend skimming the Seminar, Symposia and Keynote Address pages on the Expo website briefly before beginning the registration process. Spending a few minutes there will pay off when it comes time to register.

Note: The Expo runs from Nov. 12-14, so only a few weeks remain to book book airline tickets and hotels.

This Expo website does a very good job of organizing seminar and symposia information into topic tracks. For your convenience, we've also noted speaking times for each retailer below in chronological order, should you want to plan your schedule around them.

Retailer Presentations at Expo

Wednesday, November 12

• 1:00-4:30 PM: Andrew Stein, VP, Marketing & Planning, Kmart; George Jones, President, CEO, Borders Books & Music; and Christine Kubisztal, Manager, Media Strategy & Services, Walgreen Co., in day one of a special symposium, "The Power of Entertainment @ Retail: Day One."

Thursday, November 13

• 8:15-9:15 AM: Brad Williams, Director, Visual Merchandising, The Home Depot, in a seminar, "Evolution of the Orange Box."
• 8:15-12:00 PM: Andrew Stein, VP, Marketing & Planning, Kmart; George Jones, President, CEO, Borders Books & Music; and Christine Kubisztal, Manager, Media Strategy & Services, Walgreen Co., in day two of a special symposium, "The Power of Entertainment @ Retail: Day Two."
• 9:30-10:30 AM: Candace Adams, Ph.D., Senior Director, Insights & Customer Strategy, Walmart, in a free keynote address, "The Good, the Bad, the GREAT: Evaluating Leading Methods for Deriving Actionable Insights."
• 12:00-1:00 PM: Sharon Eiswert, Director of Consumer Research, Giant Food Stores LLC, in seminar, "Collaborative In-Store Measurement Platform for Shopper-Centric Marketing."
• 1:15-4:30 PM: Mike Hiatt, Director, Internal Media Networks, Walmart, and Candace Adams, Ph.D., Senior Director, Insights & Customer Strategy, Walmart, in "Walmart Smart Network Symposium: Best Practices and Key Learning from Walmart's New Strategic Messaging Platform," a private session for qualified Walmart vendors and their agencies only. Retailers, in-store media firms and P-O-P design firms are not eligible to participate.
• 2:30-3:30 PM: Mike Olson, Director of In-Store Merchandising, Walgreen Co., in a seminar, "Impacting Sales/Profitability of In-Store Merchandising at Walgreens."
• 3:45-4:45 PM: Joy Albritten, Store Development Administrator, Big 5 Sporting Goods, in a seminar, "Improving Your Shoppers' Perception of Your Brand."

Friday, November 14

• 9:30-10:30 AM: David Ciancio, Vice President, Loyalty Marketing, Kroger Co., in a free keynote address, "Using Shopper Insights to Turn Combatants into Collaborators."

These retailer presentations are just a fraction of the seminars available at the Expo. The remaining seminars are grouped by topic tracks to help you find the ones most suited to your interests:

• Channel Insights
• Shopper Insights
• Sustainability
• Collaborate, Activate, Engage
• Packaging
• Retail Media

During registration, you'll also be given options to register for additional special events, such as the Design of the Times Awards Reception and the Women in P-O-P Benefit to Fight Breast Cancer.

Please contact the In-Store Marketing Expo for more information or assistance in registering for the event.

Published: October 2008

Source: In-Store Marketing Institute

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