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American Girl Dolls Up Barnes & Noble

By Caren Putterman

Barnes & Noble is hosting an exclusive sweepstakes from American Girl that leverages the July 2 theatrical release of New Line Cinema's Kit Kittredge: An American Girl.

American Girl will award a pair of dolls to one winner at each Barnes & Noble store. Shoppers enter via entry forms at table displays merchandising various American Girl products such as books, CDs and "fashion kits." The sweeps runs June 5 through July 2.

Some independent bookstores are also hosting the sweeps, according to an American Girl spokesperson.

Barnes & Noble, New York, operates 713 Barnes & Noble stores and 85 B. Dalton locations nationwide. A subsidiary of Mattel, Middleton, WI-based American Girl has product and publishing divisions and operates three retail stores.

Published: June 2008

Source: In-Store Marketing Institute

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