May 15 - Wyeth Consumer Healthcare's Advil taps TV personality Ellen Degeneres to help promote a "Life List" sweepstakes.

May 14 - Starbucks is looking to drive traffic to its cafes by cross-promoting with itself.

As new pet products proliferate, brands are forced to fight for space and shoppers in stores.

With gratitude to the Promotion Marketing Association, the Institute presents 22 case studies of best-in-class retail promotions from the 2007 Reggie Awards competition.

A profile of P-O-P Hall of Fame inductee Bevan Bloemendaal