Home

Bars & Restaurants

Related Field Reports

Culver

Culver's Taps Fan Creativity

Fast-food campaign gets consumers, employees involved.

'Love Guru' Visits Cinnabon

Cinnabon taps 'The Love Guru' for an integrated in-restaurant campaign.

More Field Reports

Related Features, Special Reports

Hardee's 'Free Food on Your Phone' Campaign

A case study from the Promotion Marketing Association's 2008 Reggie Awards

McDonald's 'Shrek the Third' Tie-In

A case study from the Promotion Marketing Association's 2008 Reggie Awards

Related Research

GfK Audits & Surveys National Retail Census 2005

The 52nd annual "National Retail Census" gauges the size of more than 30 retail channels.

Quick Poll: Self-Service Kiosks at Fast Food Restaurants


Related Lectures

Mike Kallenberger

A Toast to Research

Miller Brewing's Mike Kallenberger meets consumers at the tap

McDonald's Appeals to the Young at Heart

CMO advises marketers to keep brands 'forever young,' as traditional and trusted don't cut it.