Bookstores

Related Field Reports

Barnes & Noble Wears 'Corduroy'

Sept. 18 - Barnes & Noble is hosting a sweepstakes to commemorate the 40th anniversary of Penguin Group's classic Corduroy children's book series.

Bookstores Bite into 'Breaking Dawn'

Aug. 11 - Bookstore chains Borders and Barnes & Noble this month vamped up marketing activity for the release of Hachette Book Group's Breaking Dawn.

More Field Reports

Related Features, Special Reports

Gap

Seasonal Round-Up: Holiday 2007

Dec. 17 - The Institute presents a review of marketing and merchandising activity at more than 50 leading retail chains. Coverage includes more than 350 images of seasonal displays, signs, store environments and marketing collateral.


Related Research

GfK Audits & Surveys National Retail Census 2005

The 52nd annual "National Retail Census" gauges the size of more than 30 retail channels.

The Impact of Creative Elements on Display Sales

In an Institute exclusive, more than 250 brand marketers rate the effectiveness of various communications in driving incremental display sales. Is a promotional incentive more effective than a description of product features or benefits?


    Related Lectures

    Christopher Gray

    Psychological Drivers of the Female Shopper (Audio Included)

    Dr. Christopher Gray of Saatchi & Saatchi X uses findings from the agency's proprietary research to outline the eight fundamental drivers of shopping behavior among women in an audio-enabled presentation from last month's In-Store Marketing Expo.

    Consumer-Centric Design at Big Box Retailers (Audio Included)

    Grid2 International president Martin Roberts looks at how Target, Best Buy, Borders and other "big boxes" are improving their shopping environments with consumer-centric designs, lifestyle brands and "try-vertising" merchandising.