May 2 - Retail media operator Gas Station TV is using a talent contest to build awareness for its growing national network.

Loyalty program awarding branded merchandise is promoted in stores coast-to-coast.

7-Eleven is hoping to improve its marketing practices by learning more about what shoppers are doing in-store.

As cigarette companies set their sights on other tobacco products (OTP), marketers already in that category rev up P-O-P to maintain space.

Retailers are researching their guests like never before, and CPG brands are expected to tailor displays to these specific shopper profiles.

A transformation in the competitive landscape is opening new doors for retailers previously stifled by supercenter competition.

Steve Hoch presents an overview of common private label strategies employed by retailers and some of the ways brands have responded.

In a presentation from the In-Store Marketing Summit, Coca-Cola director of shopper marketing insights Claire Quinn explains how results from a landmark shopper study are leading the company toward a "shopper-segmented merchandising" strategy that seeks to make retail execution a store-by-store process.