Campbell Soup Co. runs an event around its "Labels for Education" platform as back-to-school campaigns continue to dominate co-op FSI programs this week.

Rite Aid used partnerships with key packaged goods makers to help present a multitude of back-to-school promotions in its August "Single Check Rebates" catalog.

An overview of recent digital marketing activity at leading U.S. retailers

A collection of articles and image galleries covering back-to-school merchandising activity for 2010.

Re-Architecting Shopper Marketing for Maximum Performance

The economic recession has made it glaringly clear that segmenting shoppers based on household income, age or even ethnicity is far less important than identifying their unique "shopper personalities."

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.

This panel presentation provides highlights from the Front-End Focus 2009 study to identify opportunities and maximize profit performance in checkout merchandising.