May 7 - Procter & Gamble's May taps into Mother's Day with approximately $69 in coupons for women's health and beauty products and household items.

May 6 - StoreBoard Media recently expanded its security pedestal advertising network by adding Pine Bluff, AR-based USA Drug to its client roster.

Shopper segmentation has been around for decades, but better research capabilities are making it more crucial to strategy.

Store brands are ramping up packaging and product quality, creating much stiffer competition for national brands at retail

Information Resources Inc.'s annual report showcases the year's most successful new brands.

Retailers are researching their guests like never before, and CPG brands are expected to tailor displays to these specific shopper profiles.

Steve Hoch presents an overview of common private label strategies employed by retailers and some of the ways brands have responded.

P&G's Tim Linehan and Upshot's Brian Kristofek discuss how P&G translates shopper insights into execution at retail.