Drugstores

Related Field Reports

FSI Report: Aug. 29, 2010

Campbell Soup Co. runs an event around its "Labels for Education" platform as back-to-school campaigns continue to dominate co-op FSI programs this week.

Rite Aid Field Report (Aug. 30, 2010)

Rite Aid used partnerships with key packaged goods makers to help present a multitude of back-to-school promotions in its August "Single Check Rebates" catalog.

More Field Reports

Related Features, Special Reports

Digital Marketing Roundup, Spring/Summer 2010

An overview of recent digital marketing activity at leading U.S. retailers

Store Checks: Back-to-School 2010

A collection of articles and image galleries covering back-to-school merchandising activity for 2010.


Related Research

SymphonyIRI's Times & Trends: "The Next Generation of Shopper Marketing"

Re-Architecting Shopper Marketing for Maximum Performance

How America Shops 2010 MegaTrends Study

The economic recession has made it glaringly clear that segmenting shoppers based on household income, age or even ethnicity is far less important than identifying their unique "shopper personalities."


Related Lectures

Retail Commission: A 'Road Map' for Shopper Marketing

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.

Front-End Focus: Maximizing Checkout Performance (Audio Included)

This panel presentation provides highlights from the Front-End Focus 2009 study to identify opportunities and maximize profit performance in checkout merchandising.