May 13 - OfficeMax this month introduced a new line of green products manufactured and packaged "entirely from waste."

May 8 - Office Depot is taking its "Official Small Business of NASCAR" sweepstakes out for another spin.

Dec. 17 - The Institute presents a review of marketing and merchandising activity at more than 50 leading retail chains. Coverage includes more than 350 images of seasonal displays, signs, store environments and marketing collateral.

Marketing activity leveraging October's designation as Breast Cancer Awareness Month became even stronger this year, with dozens of product manufacturers creating themed packaging and all major retailers devoting prominent display space. Coverage includes more than 40 campaign overviews and 75-plus related images.

Retailers are researching their guests like never before, and CPG brands are expected to tailor displays to these specific shopper profiles.

In an Institute exclusive, more than 250 brand marketers rate the effectiveness of various communications in driving incremental display sales. Is a promotional incentive more effective than a description of product features or benefits?

Chuck Luckenbill joined OfficeMax to speak for the shopper

Bill O'Connor of Source/Inc. discusses how marketers and retailers leverage cultural values to strike the right chord with consumers.