Sporting Goods

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Category Report: Sporting Goods

More emphasis on self-service creates demand for displays that function well in sporting goods environments.

Early Times 'Reel in a Million'

A case study from the Promotion Marketing Association's 2008 Reggie Awards


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Influence of Displays on Sporting Goods Purchases

Sporting Goods Purchase Influences

What's the first store you visit to buy sporting goods or exercise equipment? If you're like most U.S. consumers, you don't have a preference for where to go. That means the category is "up for grabs," according to the latest exclusive shopper research study from Planet Insights.

GfK Audits & Surveys National Retail Census 2005

The 52nd annual "National Retail Census" gauges the size of more than 30 retail channels.


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Wilson Jack Floorstand

Wilson Tees Up Brand Identity (Audio Included)

Tom Gruger of Wilson Sporting Goods joins two of his brand partners to discuss the Jack golf ball launch