Each month, industry expert Joe Ricci looks at displays in the field to reveal what works well, what doesn't, and what lessons should be taken away from the examples.

Shopkick garnered a fair amount of pre-launch publicity this summer, with Forrester Research calling it "one of the most interesting mCommerce plays of the year." The VC firm backing the project is famous as an early investor in Google. The fact most pertinent to Shopper Marketing magazine readers, however, is that according to the Wall Street Journal, Procter & Gamble "embedded" an employee inside Shopkick six months before its launch.