2010: The Year Mobile Commerce and Mobile Coupons Went Mainstream: What You Need to Know Now!

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Date & Time

March 4, 2010, 1 p.m. CST

Speaker(s)

T.J. Person, SVP, Mobile Strategy, GMR Marketing

Price

$75 for Institute members, $175 for non-members

Registration

Members, please contact Maureen Macke to obtain a discount code and registration link. Non-members may register here.

Moderator

Laura Carlson, In-Store Marketing Institute

Have you prepared your business to take advantage of the emergence and proliferation of a mobile marketplace? Mobile devices have transformed the marketplace as well as the way we do business. Consumer preferences are the driving force behind this evolution as evidenced by their purchase habits. On Black Friday, mobile payments soared 650% through PayPal. Online auction giant, eBay, reported iPhone users have generated more than $400 million in mobile sales since the online marketplace introduced its iPhone application in mid-2008. Mobile page views for U.S. retailers increased an average of 388% in 2009, led by Best Buy (up 792 %), Wal-Mart (740 %) and Macy's (447 %).

Globally mobile commerce and mobile couponing are on the verge of creating a massive new channel of revenue for retailers and brands. This workshop will focus on global trends of mobile commerce, and real life examples to help retailers build a solid mobile commerce strategy.

- Asia, the crystal ball of mobile: What are they doing and what will wash up on our shores?
- How to use mobile coupons to drive sales and drive loyalty.
- Getting your front-end and back-end systems right.
- Proprietary coupons vs. manufacturer coupons.
- NFC in 2011: The ubiquitous emergence of secure mobile payments.
- Building a mobile commerce strategy

About the Speaker(s)

T.J. Person is Senior Vice President of Mobile Strategy for GMR Marketing, and was recently Co-Founder and President of MangoMOBILE which was acquired by Omnicom Group in February 2007. T.J. brings more than 14 years of experience in wireless business management, entertainment and marketing to GMR Marketing. In his leadership role, Person is responsible for the overall management of the mobile strategy and new business, as well as for identifying and developing new partnership opportunities. GMR Marketing is powered by MangoMOBILE’s industry leading advanced mobile platform for mobile messaging, mobile content, WAP, and mobile couponing MangoLIVE™. Prior to launching Mango Mobile, T.J. helped establish the business development unit for Samsung Telecommunications America, a multi-billion dollar division of Samsung Electronics Co. Ltd.

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