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The Lifecycle of Retail Banners
I-Seminars are live, interactive Web presentations on current hot topics, competitive developments, industry innovations and consumer trends led by industry experts.
The Institute hosts a one-hour I-Seminar each month. Participants view the presentation through a Web browser, listen by phone and have opportunities to ask questions. I-Seminars are sponsored by United Displaycraft.
July I-Seminar: The Lifecycle of Retail Banners: How Today’s Best Retail Companies are Using the Theory of 'Creative Destruction’ to Position Themselves for Future Success
- Time: July 9, 2009, 1 p.m. CST
- Host: Graeme Spicer, Retail Strategist
- Price: $75 for Institute members, $175 for non-members.
- Registration: Members, please contact Laura Carlson to obtain a discount code and registration link. Non-members may register here.
This is not a university economics lecture! In this entertaining, irreverent and fast-paced presentation, retail strategist Graeme Spicer explains how the decline of former retail dynasties like Sears, Kmart and The Gap were predictable; how several leading retail companies like Starbucks and Whole Foods Markets are at a critical inflection point; and how a few canny retailers like Abercrombie & Fitch are well positioned for the future by managing the ‘creative destruction’ of their own banners.
Spicer builds his case by showing examples of how innovation in retail branding, merchandising and environments will kill those companies not prepared to constantly destroy and reinvent all they hold sacred.
By the end of my session participants will be able to:
- Understand how the decline of retail banners is in most cases inevitable, and the downfalls of several great retailers from the past were completely predictable.
- Quickly identify and assess the signs of innovation in their retail company that guarantee future success, and understand how to instill these innovation habits in their companies if needed.
- Understand how branding, merchandising and store environments impact the shopping experience, and how the retail world has changed from valuing consistency to requiring constant reinvention.
Biography:
Graeme Spicer, Retail Specialist, With 20 years of experience with both agencies and retailers, Graeme offers a unique perspective on the challenges and opportunities facing today's retailers. He has led the national and global marketing teams at both specialty and mass merchandising retailers, and has provided strategic counsel to retailers as a consultant. Graeme is a member of the sessional faculty at OCAD, Canada's largest advertising and design university; and has lectured on retail topics for Duke University's Corporate Education division. He is presently Vice President of Strategic Partnerships at Adcentricity, a leading place-based media company.
July I-Seminar: What Is the Future of In-Store Marketing: Today’s Tips To Ensure Tomorrow’s Success
- Time: July 23, 2009, 1 p.m. CST
- Host: Rich Butwinick, President and Founder of MarketingLab
- Price: $75 for Institute members, $175 for non-members.
- Registration: Members, please contact Laura Carlson to obtain a discount code and registration link. Non-members may register here.
What the audience can take away from the presentation:
- Learn what you can do today to prepare your marketing organization to stay relevant to today and for tomorrow’s demands.
- Learn about the five emerging trends and technologies that will most impact shopper marketing.
- Gain links and contacts to six of the most prominent marketing futurists.
Biography:
Rich Butwinick, President and Founder of MarketingLab, has more than 25 years of experience in marketing and promotions. MarketingLab is marketing company that develops and executes marketing programs that engage consumers, activate brands and increase sales by building commanding relationships between brands and shoppers. MarketingLab's clients include Procter & Gamble, Qwest Communications, SUPERVALU, Land O Lakes, Regis, Imation and others. Rich is a board member for MAAW, Marketing Agencies Association Worldwide and a committee member for the Twin Cities Marathon.
- Time: August 6, 2009, 1 p.m. CST
- Host: Russ Napolitano, Vice President, Business Development & Brand Strategy, Wallace Church
- Price: $75 for Institute members, $175 for non-members.
- Registration: Members, please contact Laura Carlson to obtain a discount code and registration link. Non-members may register here.
Key Audience Take-Aways:
- The role of packaging in your marketing mix
- Utilizing ViBE™ - a disciplined strategic visual service to help optimize your packaging’s performance at shelf and across all relevant touch points
- Case histories and in-market packaging examples will be presented to support best (and worst) practices for developing packaging that engages shoppers at retail
- How packaging can be one of your most cost-efficient marketing investments in these challenging economic times
Biography:
Russ Napolitano, Russ Napolitano is Vice President Business Development & Brand Strategy of Wallace Church, Inc. where he oversees marketing and business development for the firm. Russ works with such clients as Coty, Inc. The Dial Corporation, Giant Food Stores, LLC, Pfizer Inc., Procter & Gamble, Schering-Plough and Wyeth Consumer Health and Pharmaceuticals. Prior to joining Wallace Church, Inc. in 2006, for fourteen years Russ was Executive Vice President with The Bailey Group, Inc., a strategic branding and design firm in Philadelphia.
Before entering the field of design, Russ began his strategic branding and marketing career in advertising. Prior to The Bailey Group, Inc., he was Senior Account Manager at Gerstman+ Meyers (now Interbrand).
Russ obtained his undergraduate degree at Rutgers University and his MBA in marketing and advertising from Baruch College (CUNY) in New York City. He is a member of The American Institute of Graphic Arts, The America Marketing Association, The Art Director’s Club, The Institute of Packaging Professionals and The Brand Design Association. Russ is also a Distinguished Faculty Member of the In-Store Marketing Institute.