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Emerging Trends in Food
LPK's Director of Trend Analysis, Valerie Jacobs will take a look at emerging trends in the food category for the Institute's May I-Seminar.
I-Seminars are live, interactive Web presentations on current hot topics, competitive developments, industry innovations and consumer trends. The Institute hosts a one-hour I-Seminar each month. Participants view the presentation through a Web browser and listen over the phone. They can ask questions via e-mail or by phone.
Next I-Seminar: Emerging Trends in Food: How Luxury, Ethics and Health are Invigorating a Dynamic Category
- Time: May 8, 2008, 1 p.m. CST
- Host: Valerie Jacobs, Director of Trend Analysis, LPK
- Price: $55 for Institute members, $155 for non-members.
- Registration: Members, please contact Laura Carlson to obtain a discount code and registration link. Non-members may register here.
Seminar Tangibles:
- Understand the following three emerging movements: Gastro Luxe, Pharma-Foods and Ethical Eating.
- Look inside the dynamic world of foodies, locavores and flexitarians.
- Expose key trend drivers and values held by constituencies most actively expressing the trends.
- See the latest in packaging cues and product innovation related to these three areas.
Biography: Valerie Jacobs, Director of Trend Analysis at LPK, is a seasoned design forecaster focusing on the development of trend analysis for LPK client brands. Ms. Jacobs' strategic approach includes research, analysis and translation of trend data into actionable strategies as they relate to design, for consumer brand initiatives.
In addition to her 15 years in the marketing communications and design fields, Ms. Jacobs has been an assistant professor at the University of Cincinnati, School of Design, Architecture, Art and Planning since 2001. In her coursework, she facilitates the learning of complex ideas in the areas of trend forecasting, branding and product development.
Ms. Jacobs has a Masters of Design in fashion design and product development from the University of Cincinnati School of Design, Architecture, Art and Planning and holds a Bachelor of Science from Birmingham-Southern College, Birmingham, Alabama.
June I-Seminar: Beating the Odds: How to Successfully Launch New Products
Perception Research Services' Scott Young will discuss how to beat the odds and successfully launch new products for the Institute's June I-Seminar.
- Time: June 5, 2008, 1 p.m. CST
- Host: Scott Young, President, Perception Research Services
- Price: $55 for Institute members, $155 for non-members.
- Registration: Members, please contact Laura Carlson to obtain a discount code and registration link. Non-members may register here.
In this presentation, Scott Young of Perception Research Services (PRS) will discuss the primary causes of new product failures - and explain why most research approaches fail to anticipate these issues. He will also share several important principles for more effective new product research, including:
- The importance of breaking through clutter - and differentiating at the shelf.
- The need to test new products from the "outside-in"
- The value of holistic testing, from the shelf to the home
Scott will also share "case studies" of successful new product launches - and share specific tactics to guide the development, positioning and retail presentation of new products ("What works?").
Biography:Scott Young is President of Perception Research Services (PRS), a company that conducts over 600 consumer research studies annually to help companies develop, assess and enhance their packaging and point-of-sale marketing efforts.
Scott leads PRS' efforts in implementing qualitative, quantitative, store-based and Web-based research programs on behalf of Procter & Gamble, Kraft Foods and Diageo, among many other clients. He also regularly authors articles regarding packaging and point-of-sale research, which appear in The Design Management Journal, Brand Packaging and Package Design. He is a graduate of Duke University and holds an MBA from Northwestern University.
July I-Seminar: Color and Packaging: How Color and Color Combinations Can Capture the True Personality of Your Brand
- Time: July 10, 2008, 1 p.m. CST
- Host: Russ Napolitano, VP, Business Development & Brand Strategy, Wallace Church, Inc. and Dina Puglisi, Color & Design Specialist
- Price: $55 for Institute members, $155 for non-members.
- Registration: Members, please contact Laura Carlson to obtain a discount code and registration link. Non-members may register here.
Seminar Tangibles:
- The role of color in consumers' perceptual hierarchy
- Key color trends for 2009 - 2012 and the primary tools used to forecast them
- Learn what specific colors in combination communicate emotionally
- How color can help your brand get noticed at shelf
- Learn how specific colors were selected and used to reinforce a brand's positioning
- The key steps to developing packaging that will capture the true emotions and personality of your brand
Biographies:
Russ Napolitano is Vice President Business Development & Brand Strategy of Wallace Church, Inc. where he oversees marketing and business development for the firm. Russ obtained his undergraduate degree at Rutgers and his MBA in marketing and advertising from Baruch College in New York City. He is a member of the American Institute of Graphic Arts, The American Marketing Association, The Art Director's Club, The Institute of Packaging Professionals and The Brand Design Association as well as a Distinguished Faculty member of the In-Store Marketing Institute.
Dina Puglisi is a consultant in the areas of color and design trend research, communications and strategic merchandising for consumer products and decorative materials. She helps clients develop comprehensive solutions to color design and merchandising challenges. Dina has a degree from the Fashion Institute of Technology, is a long-term Chair holder within Color Marketing Group, having served two terms as Executive Vice President of the association's Board of Director's and is an active leader of Fashion and Consumer Color Directions Committees.