Lecture Hall

Recent Lecture Hall Additions

Six Grocery Trends for CPG (Audio Included)

Mary Lorson of Pavone discusses six predominant trends driving grocery product sales and the most effective tools marketers can use to communicate product benefits to shoppers.

Retail Commission: A 'Roadmap' for Shopper Marketing

A group of leading retailers and industry supporters has been working this year to develop a blueprint of best practices designed to unlock the full potential of shopper marketing as a performance-boosting business strategy.

The Retailer's Perspective

Expo Keynote: Walgreens Wants to Be Vendor-Centric, Too

Walgreens' recent overhaul of its marketing and merchandising practices includes a desire to become a better collaborative partner for product manufacturers, according to chief marketing officer Kim Feil.

Marketing to Women

Women's Retail Rituals (Audio Included)

Nicole Green, senior strategic planner, discusses results from Frank About Women's "Retail Rituals III" survey of 2,375 men and women conducted in January 2008.

Packaging Spotlight

Leveraging Packaging to Respond to Key Consumer Trends (Audio Included)

Daniel Abramowicz of Crown Holdings looks at several recent package designs and discusses how they deliver unique solutions to shoppers.

In-Store Media Lectures

Taking the Pulse of Shopper Marketing (Audio Included)

Interscope principals Joe Beier and Gary Schanzer discuss results of the company's FutureScope survey about the extent and organizational support of shopper marketing practices at more than 150 leading packaged goods companies.

About the Institute Faculty

Institute I-Seminar Series

The Secret to Increasing Sales is in In-Store Zone Merchandising

Howland Blackiston, Principal, King-Casey, will discuss the tactics of Zone Merchandising in-store.

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