News & Announcements

Kraft Acquires Cadbury Plc

After several refused offers, Kraft Foods acquired Cadbury plc, Uxbridge, U.K., in a deal worth $19 billion.

Progress Report from the Retail Commission on Shopper Marketing

A progress report in the form of FAQs on the groundbreaking work of the Retail Commission on Shopper Marketing (RCSM).

In-Store Marketing Summit Registration Opens
2010 Hall of Fame Inductees Announced
IRI, comScore Measure Online Ad Impact
Institute Publishes Packaging Insights Book
In-Store Marketing Expo Makes Call for Speaker Proposals
ARF Adds Shopper Marketing Award to Ogilvy Slate
Welcome to the December 2009 "ShopperFlash"
About the Institute Faculty
P.R.I.S.M. Data Released in Exclusive Report
Ogilvy Opens New Digital Labs
Nominations Sought for 2010 Shopper Marketing Hall of Fame
Welcome to the November 2009 "ShopperFlash"
Institute Partners with NARMS for Unique StratConn Event
Retail Commission To Deliver Expo Keynote
In-Store Marketing Summit Makes Call for Speakers
Today’s Tips To Ensure Tomorrow’s Success
Retail Execs Join Shopper Marketing Commission
Coke Sponsors Shopper Marketing Commission for Retailers

Institute Update

In-Store Marketing Summit Registration Opens

The theme for this year's event, to be held April 21-23 at McDonald's Hamburger University, is "Conquering the Path to Purchase: Plotting Your Course for Success at Retail."

Institute Publishes Packaging Insights Book

More Institute News

Institute I-Seminar Series

The Secret to Increasing Sales is in In-Store Zone Merchandising

Howland Blackiston, Principal, King-Casey, will discuss the tactics of Zone Merchandising in-store.

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