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Today’s Tips To Ensure Tomorrow’s Success

I-Seminars are live, interactive Web presentations on current hot topics, competitive developments, industry innovations and consumer trends led by industry experts.

The Institute hosts a one-hour I-Seminar each month. Participants view the presentation through a Web browser, listen by phone and have opportunities to ask questions. I-Seminars are sponsored by United Displaycraft.

  • Upcoming I-Seminars:
  • July 23: Shopper Marketing, Rich Butwinick, President and Founder, MarketingLab
  • August 6: Packaging in Shopper Marketing, Russ Napolitano, Vice President, Business Development & Brand Strategy, Wallace Church

    • July I-Seminar: What Is the Future of In-Store Marketing: Today’s Tips To Ensure Tomorrow’s Success

    • Time: July 23, 2009, 1 p.m. CST
    • Host: Rich Butwinick, President and Founder of MarketingLab
    • Price: $75 for Institute members, $175 for non-members.
    • Registration: Members, please contact Laura Carlson to obtain a discount code and registration link. Non-members may register here.
    Description: Ten years ago there was nothing called “shopper marketing.” Today, shopper marketing is credited with being one of the driving forces in how brands think about marketing. So what about the next ten years? What will shopper marketing look like? What tools will it use? Rich will explore the impacts of technology, evolving buying habits, the changing retail landscape, and evolving shopper expectations, He’ll also offer insights about what agencies should plan for.

    What the audience can take away from the presentation:

    • Learn what you can do today to prepare your marketing organization to stay relevant to today and for tomorrow’s demands.
    • Learn about the five emerging trends and technologies that will most impact shopper marketing.
    • Gain links and contacts to six of the most prominent marketing futurists.

    Biography:

    Rich Butwinick, President and Founder of MarketingLab, has more than 25 years of experience in marketing and promotions. MarketingLab is marketing company that develops and executes marketing programs that engage consumers, activate brands and increase sales by building commanding relationships between brands and shoppers. MarketingLab's clients include Procter & Gamble, Qwest Communications, SUPERVALU, Land O Lakes, Regis, Imation and others. Rich is a board member for MAAW, Marketing Agencies Association Worldwide and a committee member for the Twin Cities Marathon.

  • August I-Seminar: The Role of Packaging In Shopper Marketing: Your Packaging Must Engage Consumers At That First Moment of Truth -- On Shelf
    • Time: August 6, 2009, 1 p.m. CST
    • Host: Russ Napolitano, Vice President, Business Development & Brand Strategy, Wallace Church
    • Price: $75 for Institute members, $175 for non-members.
    • Registration: Members, please contact Laura Carlson to obtain a discount code and registration link. Non-members may register here.
    Description:There is lots of talk around the impact of shopper marketing on influencing consumers’ purchasing habits. Extensive studies have shown the effectiveness of shopper marketing. Would anyone care to venture a guess as to which vehicle is considered to be one having the most impact? Yes, the package. Packaging plays an integral role and has a major influence on shopper marketing. When a consumer is walking down an aisle and stumbles upon a shelf talker, floor ad or end-aisle display, it is the packaging that will often result in that first moment of truth – the purchase decision. For many brands the packaging usually sets the tone for all of the other communications efforts establishing the brand’s overall look and feel.

    Key Audience Take-Aways:

    • The role of packaging in your marketing mix
    • Utilizing ViBE™ - a disciplined strategic visual service to help optimize your packaging’s performance at shelf and across all relevant touch points
    • Case histories and in-market packaging examples will be presented to support best (and worst) practices for developing packaging that engages shoppers at retail
    • How packaging can be one of your most cost-efficient marketing investments in these challenging economic times

    Biography:

    Russ Napolitano, Russ Napolitano is Vice President Business Development & Brand Strategy of Wallace Church, Inc. where he oversees marketing and business development for the firm. Russ works with such clients as Coty, Inc. The Dial Corporation, Giant Food Stores, LLC, Pfizer Inc., Procter & Gamble, Schering-Plough and Wyeth Consumer Health and Pharmaceuticals. Prior to joining Wallace Church, Inc. in 2006, for fourteen years Russ was Executive Vice President with The Bailey Group, Inc., a strategic branding and design firm in Philadelphia.

    Before entering the field of design, Russ began his strategic branding and marketing career in advertising. Prior to The Bailey Group, Inc., he was Senior Account Manager at Gerstman+ Meyers (now Interbrand).

    Russ obtained his undergraduate degree at Rutgers University and his MBA in marketing and advertising from Baruch College (CUNY) in New York City. He is a member of The American Institute of Graphic Arts, The America Marketing Association, The Art Director’s Club, The Institute of Packaging Professionals and The Brand Design Association. Russ is also a Distinguished Faculty Member of the In-Store Marketing Institute.

    Published: May 2009

    Source: In-Store Marketing Institute

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