As of yesterday morning, the Institute's
Image Vault contained 10,371 images
of P-O-P displays and signs.
The total certainly has increased since then, because
building up the image archives has become a priority for the
Institute and, therefore, a daily requirement for its staff.
Based on activity at instoremarketer.org, visiting the
Image Vault has become a regular activity for many of our
members -- if not as a daily ritual, then at least whenever the
next proposal is due or brainstorming session is scheduled.
Since launching the site in May 2003, we've uploaded
more than 3,500 new photos of displays, signs and retail
environments to the Image Vault. We began with a pictorial
history of the best programs the industry has produced, as
covered in the pages of P-O-P Times since its 1988
launch. We now also have a comprehensive overview of what's
been happening at retail in the past 14 months.
We've created more than 100
one-click galleries encompassing
display types, product categories, retailers, awards programs
and others to make searching the archives easier. We'll soon
be updating the site's search capabilities to make it even
easier to find exactly what you need.
We haven't limited ourselves to displays, either. We've
also amassed a database of more than 1,500 promotional
images -- store circulars, free-standing inserts, direct-mail
pieces and print ads -- that illustrate the rest of the marketing
picture. We have nearly 1,000 charts and tables from the
hundreds of research studies and articles we've compiled, and
we've just surpassed the 1,400 image mark for display patent
designs.
In most of the aforementioned areas, we believe we've
compiled the most extensive gallery available to the in-store
marketing industry at large. Our goal is to make the same
boast for all of them -- and any more areas our members
identify as necessary to make their profession easier.
We should reach that goal relatively soon, especially if we
continue to benefit from the assistance of retailers, brand
marketers, advertising and promotion agencies, and P-O-P
manufacturers in developing these archives.
As we've stated from the Institute's launch, our primary
goal is to establish a community of professionals dedicated to
improving the practice of in-store marketing. As the
pre-eminent library for that community, we're more than
happy to accept contributions from our patrons.
Peter Breen
Managing Director, Content
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