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Research Library

Recent Research Library Additions

SymphonyIRI's Times & Trends: "The Next Generation of Shopper Marketing"

Re-Architecting Shopper Marketing for Maximum Performance

Capturing Consumer Passion for Food at Retail

A “First to the Table” White Paper from Kraft Foods

More Research Articles

Shopper Insights Research

Dollar Store Close-Up Study

Dollar Stores continue to challenge supermarkets, mass merchants and other retail for share of wallet as more U.S. consumers make dollar store shopping part of their routine, according to a new study by Meyers Research Center.

Research: Consumer Electronics ShopperPulse

The Integer Group surveys more than 600 consumers, and finds that in-store marketing plays an important role even when the purchase decision is made away from the store, as effective, informative product displays can lead to significantly higher levels of customer satisfaction.

More Shopper Insights Research

Channel-Specific Research

Dollar Store Close-Up Study

Dollar Stores continue to challenge supermarkets, mass merchants and other retail for share of wallet as more U.S. consumers make dollar store shopping part of their routine, according to a new study by Meyers Research Center.

Research: Consumer Electronics ShopperPulse

The Integer Group surveys more than 600 consumers, and finds that in-store marketing plays an important role even when the purchase decision is made away from the store, as effective, informative product displays can lead to significantly higher levels of customer satisfaction.