Information Resources Inc.'s annual report showcases the year's most successful new brands.

Ad spending through traditional media channels reached $149 billion in 2007, up 0.2% compared with 2006, according to data from TNS media intelligence.

Dollar Stores continue to challenge supermarkets, mass merchants and other retail for share of wallet as more U.S. consumers make dollar store shopping part of their routine, according to a new study by Meyers Research Center.

The Integer Group surveys more than 600 consumers, and finds that in-store marketing plays an important role even when the purchase decision is made away from the store, as effective, informative product displays can lead to significantly higher levels of customer satisfaction.

Exploring consumer attitudes about in-store video and gauging its potential as a national broadcast advertising vehicle

A consumer survey conducted by Decision Analyst, Arlington, TX, finds that P-O-P information has a greater influence on final purchase decisions for apparel, food and consumer electronics than any other means of product communication -- and even plays a significant role in automobile purchases.

Dollar Stores continue to challenge supermarkets, mass merchants and other retail for share of wallet as more U.S. consumers make dollar store shopping part of their routine, according to a new study by Meyers Research Center.

The Integer Group surveys more than 600 consumers, and finds that in-store marketing plays an important role even when the purchase decision is made away from the store, as effective, informative product displays can lead to significantly higher levels of customer satisfaction.