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Institute Publishes Packaging Insights Book
The In-Store Marketing Institute announces the publication of Winning at Retail: Insights from 35 Years of Packaging & Shopper Research by Scott Young, president, Perception Research Services.Download the form attached at right to order a copy of the book for $29.95 each plus tax and shipping.
Winning At Retail shares insights, case studies and lessons learned from thousands of studies conducted by Perception Research Services, the leading company in packaging and shopper marketing research.
This book is a resource for marketers, researchers and designers to become more successful at "winning at retail." Let Young's analysis -- on topics like managing risk in a redesign, the key principles to drive effective packaging and using research effectively -- educate you as you develop marketing strategy.
Readers will gain a better understanding of what works at the shelf -- and many practical insights valuable to anyone involved in shopper marketing, design, packaging and consumer research.
Published: January 2010
Source: In-Store Marketing Institute
More Reading
- Designing for Retail Realities (Feb 16,2010)
- Battling the Babbling Blurb (Feb 01,2010)
- About the Institute Faculty (Dec 01,2009)
- The Hub: The Three-Percent Club (Jun 11,2009)
- New Product Introductions: Increasing the Odds for Success (Audio Included) (Feb 10,2009)
- Shaping Retail: The Use of Virtual Store Simulations in Marketing Research and Beyond (Feb 09,2009)
- Packaging's Universal Color: Green (Apr 01,2008)
- Best Practices: A Primer on In-Store Creative (Sep 13,2006)
- Benchmarking Packaging Innovations (Jun 02,2006)
- Packaging and Planogram Design (Audio Included) (Aug 04,2005)
